Orbit

Yung-Ming Li
Full-Time
Name Yung-Ming Li
Email ymli@iim.nctu.edu.tw
Office Tel No. 03-5712121 Ext. 57414
Fax 03-5723792
Office Room 314, Management Building 2
Discipline Electronic Commerce
Business Intelligence
Internet Economics
Research expertise Internet Economics
Electronic Commerce
Business Intelligence
Peer-to-Peer Networks
Digital Supply Chains
Social Computing
Title Professor
Education Ph.D., Information Systems, University of Washington
Lab IEBI Lab
Year Paper Title
2016 “A Social Referral Appraising Mechanism for the e-Marketplace,” with C.-Y., Lai and L.-F. Lin, Information & Management, 2016 (SSCI). Forthcoming
2015 “A Social Endorsing Mechanism for Target Advertisement Diffusion,” with L.F. Lin and W.-H. Wu, Information & Management, forthcoming, 2015 (SSCI)
2014 “Design to Lure: the Cognitive Landscape Perspective,” with Y.-S. Yeh, Information & Management, Vol. 51 (8), pp 995-1004, 2014 (SSCI)
2014 "Enhancing Targeted Advertising with Social Context Endorsement” with L-F Lin and S-W Chiu, International Journal of Electronic Commerce, Vol. 19 (1), pp 99-128, 2014 (SSCI)
2014 “Creating Social Intelligence for Product Portfolio Design,” with H.-M Chen, J.-H. Liou, L.-F. Lin, Decision Support Systems, Vol. 66, pp 123-134, 2014 (SCI)
2014 “A Recommender Mechanism for Social Knowledge Navigation in an Online Encyclopedia,” with L.-F. Lin, and Y.-H. Lin, Information Processing & Management, Vol. 50 (5), pp 634– 652, 2014 (SSCI)
2014 “A Social Recommender Mechanism for Location-Based Group Commerce”, with C.-L. Chou. and L.-F. Lin, Information Sciences, Vol. 274, pp 125-142, 2014 (SCI)
2014 “A Social Appraisal Mechanism for Online Purchase Decision Support in the Micro- Blogosphere” with C.-Y., Lai, Decision Support Systems, Vol. 59, pp 190–205, 2014 (SCI)
2013 Y.-M. Li and J.-H. Jhang-Li, “Analyzing Integration of WiMax and WiFi Services: Bandwidth Sharing and Channel Collaboration,”, Decision Sciences, forthcoming
2013 Y.-M. Li, Y. Tan and P. De, “Self-Organized Formation and Evolution of Peer-to-Peer Networks,”, INFORMS Journal on Computing, 25, 3, pp502-516
2013 Y.-M. Li, H.-W. Hsiao and Y.-L., Lee, “Recommending Social Network Applications via Social Filtering Mechanism,”, Information Sciences, 239, 1, pp18-20
2013 Y.-M. Li, J.- D. Wu and C.-Y., Lai, “A Social Recommender Mechanism for E-Commerce: Combining Similarity, Trust, and Relationship,”, Decision Support Systems, 55, 3, pp740-752
2013 Y.-M. Li and T.-Y. Li, “Deriving Market Intelligence from Microblogs”, Decision Support Systems, 55, 1, pp206-217
2012 Y.-M. Li and Y.-L. Shiu, “A Diffusion Mechanism for Social Advertising over Microblogs,”, Decision Support Systems, 54, 1, pp9-22
2012 Y.-M. Li, T.-F. Liao and C.-Y., Lai , “A Social Recommender Mechanism for Improving Knowledge Sharing in Online Forums,”, Information Processing & Management, 48, 5, pp978-994
2012 Y.-M. Li, Y.-L., Lee and N.-J. Lien, “Online Social Advertising via Influential Endorsers,”, International Journal of Electronic Commerce, 15, 3, pp119-153
2012 Y.-M. Li and B.-H. Jin, “Analysis of Emerging Technology Adoption for the Digital Content Market,”, Information Technology and Management, 13, 3, pp149-165
2012 Y.-M. Li, J.-H. Jhang-Li, T.-K. Hwang, P.-W. Chen, “Analysis of Pricing Strategies for Community-based Group Buying:The impact of Competition and Waiting Time,”, Information Systems Frontier, 14, 3, pp633-645
2011 Y.-M. Li, C.-Y, Lai, C.-W. Chen, “Discovering influencers for Marketing in the Blogoshpere,”, Information Sciences, 181, 23, pp5143-5157
2011 Y.-M. Li and J.-H. Jhang-Li, “Analyzing Online B2B Exchange Markets: Asymmetric Cost and Incomplete Information,”, European Journal of Operational Research, 214, 3, pp722-731
2011 Y.-M. Li, C.-Y. Lai and C.-P. Kao, “Building a Qualitative Recruitment System via SVM with MCDM Approach,”, Applied Intelligence, 35, pp75-88
2010 Y.-M. Li, “Pricing Digital Content Distribution Over Heterogeneous Channels,”, Decision Support Systems, 50, 1, pp243-257
2010 Y.-M. Li and Y.-L., Lee, “Pricing Peer-Produced Service: Quality, Capacity, and Competition Issues,”, European Journal of Operational Research, 207, 3, pp1658-1668
2010 Y.-M. Li and J.-H. Jhang-Li, “Knowledge Sharing in Communities of Practice: A Game Theoretic Analysis”, European Journal of Operational Research, 207, 2, pp1052-1064
2010 Y.-M. Li, C.-H. Lin and C.-Y. Lai, “Identifying Influential Reviewers for Word-of-Mouth Marketing,”, Electronic Commerce Research and Applications, 9, pp294-304
2010 Y.-M. Li and Y.-S. Yeh, “Increasing Trust in Mobile Commerce through Design Aesthetics,”, Computers in Human Behavior, 26, 4, pp673-684
2010 Y.-M. Li, J.-H. Jhang-Li. and D.-Y. Cheng, “Reward Mechanisms for P2P VoIP Networks,”, Information Technology and Management, 11, 2, pp91-105
2009 Y.-M. Li and C.-H. Lin, “Pricing Schemes for Digital Content with DRM Mechanisms,”, Decision Support Systems, 47, 4, pp528-539
2009 Y.-M. Li and Y.-S. Yeh., “Building Mobile Trust: Contribution from Quality and Satisfaction,”, Online Information Review, 36, 3, pp1066-1086
2009 Y.-M. Li and J.- H. Jhang-Li, “Pricing Display Ads and Contextual Ads: Competition, Acquisition, and Investment,”, Electronic Commerce Research and Applications, 8, 1, pp16-27
2009 Y.-M. Li and C.-W. Chen, ”A Synthetical Approach for Blog Recommendation: Combining Trust, Social Relation, and Semantic Analysis,", Expert Systems with Applications, 36, 3, pp6536-6547
2009 Y.-M. Li and C.-P. Kao, “TREPPS: A Trust-based Recommender System for Peer Production Services,”, Expert Systems with Applications, 36, 2, pp3263-3277
2009 Y.-M. Li and L.-F. Lin, “Search Location-Dependent Data in Broadcasting Environment,”, Autosoft Journal-Intelligent Automation & Soft Computing, 15, 3, pp455-472
2008 Y.-M. Li, Y. Tan and Y.-P. Zhou, “Analysis of Scale Effects in Peer-to-Peer Networks,”, IEEE/ACM Transactions on Networking, 16, 3, pp590-602
2007 Y.-M. Li and Y.-L., Lee, “Auditing and Provision Strategies of Utility Computing Service: A Game Theoretic Perspective,”, Journal of Information Management, 14, S, pp239-260
Year Paper Title
2013 C.-Y. Lai, Li, Y.-M., Proc., A Social Referral Mechanism for E-marketplace, 15th International Conference on Electronic Commerce, Turku, Finland,
2013 Li, Y.-M., C.-Y. Lai, Proc., A Diffusing Path Planning Mechanism for Marketing Information Propagation over Social Media, 46th Hawaii International Conference on System Science, Maui, Hawaii, USA,
2012 Li, Y.-M., L.-F. Lin Proc., Evaluating Disseminators for Time-Critical Information Diffusion on Social Networks, International Conference on E-Business, Rome, Italy,
2012 Li, Y.-M., C.-L. Chou,, Proc., Analyzing The Pricing Models for Outsourcing Computing Service, 16h Pacific Asia Conference on Information Systems, Ho Chi Minh City, Vietnam,
2012 Li, Y.-M., Y.-L. Lee, Proc., Designing a Social Support Mechanism for Online Consumer Purchase Decision Making, 16h Pacific Asia Conference on Information Systems, Ho Chi Minh City, Vietnam,
2012 Li, Y.-M., Yi-Lin Lee, Proc., Building Social Decision Support Mechanisms with Friend Networks, 45th Hawaii International Conference on System Science, Maui, Hawaii, USA,
2012 Li, Y.-M., C-H. Chang, W.- Y. Chang, Proc., An Enhanced Expert Finding Model for Using Social Networks, 23th International Conference on Information Management, Kaohsiung, Taiwan,
2011 Li, Y.-M., Yuan Fang, B.-H. Jin, Proc., Analyzing Monetization Models for Digital Content Services: Channel Ownership and Royalty Contracts, 10th Workshop on e-Business, Shanghai, China,
2011 Li, Y.-M., C.-Y. Lai, Social Support Mechanism in Micro-blogosphere, 13th International Conference on Electronic Commerce, Liverpool, UK,
2011 Li, Y.-M., L.-F. Lin, Business Modeling for Online Video Services: Download vs. Streaming, 13th International Conference on Electronic Commerce, Liverpool, UK,
2011 Li, Y.-M., S.-W. Chu, VoIP Pricing in Competing Markets, 13th International Conference on Electronic Commerce, Liverpool, UK,
2011 Li, Y.-M., T.-Y. Li, Proc., Deriving Marketing Intelligence over Microblogs, 44th Hawaii International Conference on System Science, Kauai, Hawaii, USA,
2011 Li, Y.-M., S.-W. Chu, Proc., The Pricing Strategy of VoIP Phone-out Services, 22th International Conference on Information Management, Taichung, Taiwan,
2010 Li, Y.-M., Y.-L. Shiu, Proc., A Diffusion Mechanism for Online Advertising Service over Social Media, 4th International Workshop on Architectures, Concepts and Technologies for Service Oriented Computing, Athens, Greece,
2010 Li, Y.-M., J.-H. Jhang-Li, Proc., Integration of WiMax and WiFi Services: Bandwidth Sharing and Channel Collaboration, 14th Pacific Asia Conference on Information Systems, Taipei, Taiwan,
2010 Li, Y.-M., C.- C. Liu, S- F. Wu, Proc., Competition Strategy for Software Market of Smart Phone, 22th International Conference on Information Management, Taichung, Taiwan,
2010 Li, Y.-M., J.- D. Wu, J.- W. Huang, Proc., A Game Theoretic Analysis of E-Book Service, 21th International Conference on Information Management, Tainan, Taiwan,
2010 Li, Y.-M., Y-. Fong, Proc., Analysis of Versioning Strategy for Online Video Service: Quality, Price, and Advertisement, 21th International Conference on Information Management, Tainan, Taiwan,
2009 Li, Y.-M., J.-H. Jhang-Li, Y-. Fong, Proc., Comparing the Contracts for Digital Music Channels, 8th Workshop on e-Business, Phoenix, Arizona, USA,
2009 Li, Y.-M., J.-H. Jhang-Li , S.-W. Chuang, Proc, Pricing and Capacity Planning in Online Games: The Design of Contracting-out Model, 8th Workshop on e-Business, Phoenix, Arizona, USA,
2009 Li, Y.-M., J.-H. Jhang-Li, Proc., Comparing B2B Trading Mechanisms, 8th Workshop on eBusiness, Phoenix, Arizona, USA,
2009 Li, Y.-M., C.-Y, Lai, C.- W. Chen, Identifying Bloggers with Marketing Influence in the Blogoshpere, 11th International Conference on Electronic Commerce, Taipei, Taiwan,
2009 Li, Y.-M., H.-C, Chang, J.-H. Jhang-Li, Advertising Strategies for Peer-Supported Content Services, 11th International Conference on Electronic Commerce, Taipei, Taiwan,
2009 Li, Y.-M., H.-W. Hsiao, Recommender Service for Social Network based Applications, 11th International Conference on Electronic Commerce, Taipei, Taiwan,
2009 Li, Y.-M., N.-J. Lien, An Endorser Discovering Mechanism for Social Advertising, 11th International Conference on Electronic Commerce, Taipei, Taiwan,
2009 Li, Y.-M., T.-F. Liao, Proc., A Novel Recommendation Mechanism for Knowledge Sharing in Online Forum Communities, 13th Pacific Asia Conference on Information Systems, Hyderabad, India,
2009 Li, Y.-M., Y.-S. Yeh., Proc., Service Quality’s Impact on Mobile Satisfaction and Intention to Use 3G, 42th Hawaii International Conference on System Science, Manoa, Hawaii, USA,
2009 Li, Y.-M., C.-Y, Lai, C.-H. Lin, Proc., Discovering Influential Nodes for Viral Marketing, 42th Hawaii International Conference on System Science, Manoa, Hawaii, USA,
2009 Li, Y.-M., H.-J. Liu, Proc., Pricing Cloud Computing, 20th International Conference on Information Management, Taipei, Taiwan,
2009 Li, Y.-M., W.-P. Chiang, C. Yang, Proc. Proc., A Game Theoretic Analysis of Customer Selection, Additional Value and Pricing Strategy in Mobile Phone Market, 20th International Conference on Information Management, Taipei, Taiwan,
2009 Li, Y.-M., T.-Y. Li, F. Fong, Proc., A Game Theoretic Analysis of Computing Platform Selection, 20th International Conference on Information Management, Taipei, Taiwan,
2009 Yang, C., Li, Y.-M., K.-Y. Yang, Proc., Analyzing Certification Mechanism on VoIP Security Quality: A Game Theoretic Approach, 20th International Conference on Information Management, Taipei, Taiwan,
2008 Li, Y.-M., C.-C. Lo, D.-Y. Cheng, J.-H. JhangLi, Proc., Operating Models for Wi-Fi Access Services, 7th Workshop on e-Business, Paris, France,
2008 Li, Y.-M., J.-H. Jhang-Li, Y.-C. Liu, Optimal Strategies of IT Consulting Firms: The Impact of License Fee and Open Source, 10th International Conference on Electronic Commerce, Innsbruck, Austria,
2008 Li, Y.-M., Y.-L. Lee, Proc., Economic Investigation of Peer Produced Services, 12th Pacific Asia Conference on Information Systems, Suzhou, China,
2008 Li, Y.-M., D.-Y. Cheng, J.-H. Jhang-Li, Proc., Building Cooperation in VoIP Network through a Reward Mechanism, 12th Pacific Asia Conference on Information Systems, Suzhou, China,
2008 Li, Y.-M., C.-Y. Lai, C.-P. Kao, 4th Proc., Incorporate Personality Trait with Support Vector Machine to Acquire Quality Matching of Personnel Recruitment, International Conference on Business and Information 2008, Seoul, Korea,
2008 Li, Y.-M.,Y.-L. Lee , C.-Y .Lai, 4th Proc., Agent-based Social Decision Mechanism For EC Service Quality Evaluation, International Conference on Business and Information 2008, Seoul, Korea,
2008 Li, Y.-M., K.-Y. Yang, C. Yang CDROM Proc., A Game Theoretic Analysis of E-Leaning Strategy, 11th Conference on Information Management Practice, Taipei, Taiwan,
2008 Li, Y.-M., H.-W. Hsiao, CD-ROM Proc., Recommendation of Social Computing Applications, 11th Conference on Information Management Practice, Taipei, Taiwan,
2008 Li, Y.-M.and T.- Y. Li, Proc., Open or Close? A Strategic Analysis for Web Social Networking Platform, 19th International Conference on Information Management, Nantou, Taiwan,
2008 Li, Y.-M., W.-P. Chiang, C. Yang, Proc., Pricing Strategy and DRM in Digital Music Service, 19th International Conference on Information Management, Nantou, Taiwan,
2008 Li, Y.-M., K.-Y. Yang, C. Yang, Proc., The Effects of Quality and Price on the Intention to Use Free-Email, 19th International Conference on Information Management, Nantou, Taiwan,
2008 Li, Y.-M. and L.-T. Fong,, Exploiting Game theory to analyze the Portfolio Selection of Enterprise Information Systems, 19th International Conference on Information Management, Nantou, Taiwan,
2007 Li, Y.-M., C.-W., Chen, Proc., A Synthetical Approach for Blog Recommendation Mechanism: Trust, Social Relation, and Semantic Analysis, 7th International Conference on Electronic Business, Taipei, Taiwan,
2007 Li, Y.-M., C.-W., Chen, Proc., Competition and Integration Strategy Analysis of Advertisement-Supported Social Networking Related Services, 7th International Conference on Electronic Business, Taipei, Taiwan,
2007 Li, Y.-M., C.-H. Lin, Proc., Pricing Digital Content with DRM Mechanism, 9th International Conference on Electronic Commerce, Minneapolis, USA,
2007 Li, Y.-M., Y.-L. Lee, Proc., Pricing Web 2.0 Related Services: Peer Production, 9th International Conference on Electronic Commerce, Minneapolis, USA,
2007 Li, Y.-M., J.-H. Jhang-Li, Y.-L. Lee Proc., Efficiency Analysis for Display Ads and Contextual Search, 9th International Conference on Electronic Commerce, Minneapolis, USA,
2007 Li, Y.-M., J.-H. Jhang-Li, Proc., Pricing Web Advertisement: Display Ads and Contextual Search, 11th Pacific Asia Conference on Information Systems, Auckland, New Zealand,
2007 Chen, P.-W., T.-K. Hwang, Y.-M., Li, Proc., A One-to-Many Dynamic Negotiation Strategy Model Based on Fuzzy Theory, 6th International Conference on Computational Intelligence in Economics and Finance, Salt Lake City, USA,
2007 Li, Y.-M., J.-H., Jhang-Li, Y.-S., Yeh, Proc., Knowledge Integration: A Public Goods Approach with Asymmetric Information, 18th Information Resources Management Association International Conference, Vancouver, Canada,
2007 Li, Y.-M., Y.-S., Yeh, Proc., Efficient Knowledge Sharing: Performance and Incentive, 18th Information Resources Management Association International Conference, Vancouver, Canada,
2007 Li, Y.-M., C.-W. Chen, N.-J. Lien, CD-ROM Proc., Discovering Potentially Influential Sources in WebBlog Networks, 10th Conference on Information Management Practice, Kaohsiung, Taiwan,
2007 Li, Y.-M., C.-W. Chen, T.-F. Liao, CD-ROM Proc., Blog Recommender based on Ontologies and Social Network Analysis, 10th Conference on Information Management Practice, Kaohsiung, Taiwan,
2007 Li, Y.-M. and T.-Y. Li, Proc., Blog Recommendation System based on Social Networks and Preference Score Mechanism, 12th Conference on Artificial Intelligence and Applications, Yunlin, Taiwan,
2007 Li, Y.-M., I. Chi, C.-C. Chang, J. Chen, J. Chan, Proc., Advertising Strategy Analysis of Digital Media: Competition and Cooperation, 18th International Conference on Information Management, Taipei, Taiwan,
2007 Li, Y.-M., M.-M. Hsu, K.-C. Chou, A.-H. Lee Proc., Game Theoretic Analysis of Online Video Service Strategy, 18th International Conference on Information Management, Taipei, Taiwan,
2007 Li, Y.-M., J.-C. Chen, T.-Y. Li, Proc., A Blog System with Trust Mechanism, 18th International Conference on Information Management, Taipei, Taiwan,
2007 Li, Y.-M., V. Chi, C.-Y. Chiu , Proc., Effects of BBS Information Sharing on Users' Online Purchasing Behaviors, 18th International Conference on Information Management, Taipei, Taiwan,
2006 Li, Y.-M., Proc., Pricing Heterogeneous Content Distribution Channels: Efficiency and Profitability, 5th Workshop on e-Business, Milwaukee, Wisconsin, USA,
2006 Li, Y.-M., Proc., Optimal Contract of P2P Content Distribution, 5th Workshop on e-Business, Milwaukee, Wisconsin, USA,
2006 Li, Y.-M., P.-W. Chen, T.- K. Hwang, Proc., Pricing Strategy Analysis for Collective Purchasing E-Commerce, 5th Workshop on e-Business, Milwaukee, Wisconsin, USA,
2006 Chen, P.-W., Y.-M., Li, T.-K. Hwang, Proc., A Fuzzy Rule-based Bargaining Model for Online Group Purchasing, 5th International Conference on Computational Intelligence in Economics and Finance, Kaohsiung City, Taiwan,
2006 Li, Y.-M. and C.-P. Kao, CD-ROM Proc., Trust Based Intelligent P2P Recommendation System, 11th Conference on Artificial Intelligence and Applications, Kaohsiung City, Taiwan,
2006 Li, Y.-M., T.-Y. Li and J.-C. Chen, CD-ROM Proc., Trust Based Instant Messaging System, 9th Conference on Information Management Practice, Yunlin, Taiwan,
2004 Li, Y.-M., Y. Tan, P. De, Proc., On the Formation of Peer- to- Peer Networks: Self-Organized Sharing, Groups and Links, 25rd Annual International Conference on Information Systems, Washington, D.C., USA,
2004 Li, Y.-M., Y. Tan, P.De, Proc., Pricing Peer-to-Peer Networks: Content Provision and Search Intermediary, 14th Annual Workshop Information Technology Systems, Washington, D.C., USA,
2004 Proc., Peer-to-Peer Content Distribution Networks, 25th Annual International Conference on Information Systems, Charlottesville, Virginia, USA,
2004 Kumar, S., Y.-M. Li, S. Sethi, Proc., Optimal Pricing and Advertising Policies for Web Services, 14th Annual Workshop Information Technology Systems, Washington, D.C., USA,
2003 Li, Y.-M., Y. Tan, Y.-P. Zhou, Proc., On the Scale of Peer-to-Peer Networks, 13th Annual Workshop Information Technology Systems, Seattle, USA,
School Name Department Degree
National Chiao Tung University Computer & Information Science B.S.
University of Southern California Computer Science M.S.
University of Washington Information Systems Ph.D.